An established Czech e-shop purchases goods from many different suppliers and sells them on its website. Due to its success in the Czech Republic, it is also expanding into the neighboring countries. The e-shop buys from many different suppliers under very different conditions. Every day it receives price and stock updates for thousands of goods, often the same goods are supplied by multiple suppliers. WisePorter automatically imports the updated offers, updates the product descriptions (text, structured and multimedia) and gives shopping recommendations to the merchants. The recommendations take into account the current price as well as other conditions of the specific supplier (quantity discounts, shipping price, etc.). Some decisions are made automatically by WisePorter within set rules, while others are submitted as recommendations to the merchant, who decides on the purchase or on the supplier’s involvement in the offer in the form of drop-shipping.
The company operates its e-shops in various countries on various e-shop platforms (optimized for local conditions). By using WisePorter as a central source of truth, the company is assured that all e-shops offer goods in a consistent manner. At the same time, however, it also runs local promotions when necessary, for example depending on the local supplier’s offer or local holidays.
Thanks to the use of WisePorter, the company also decided to replace its main e-shop solution and its ERP system. By having product data in WisePorter, sales can run on multiple e-shops simultaneously. For the same reason, a few days of ERP downtime has no effect on sales.