ERP is product-oriented from a purchasing, warehouse and accounting perspective. Most ERP systems allow products to manage even basic sales settings such as images, sales texts and basic sales prices. But the moment your ambitions extend beyond one market or one group of clients, ERP is usually no longer enough. The product catalog will become your one place of truth, from where you can manage the complete pricing, different sales strategy on individual sales channels, work with multiple languages, currencies, differences in SEO settings and much more. This is not what ERP is built for and this is where the product catalog, or PIM, comes in.