WisePorter

A retailer of sports and outdoor equipment, which has a quarter of a century of history of sales in brick-and-mortar stores across the Czech Republic. Ten years ago it launched its own e-shop and is gradually developing it. Now it is expanding its e-shop to the whole of Europe. It needs to offer goods from many suppliers – including local suppliers in each region. But it cannot spend its time commissioning it. It needs to involve suppliers in creating the sales form of the products. It is looking for a solution in which suppliers can describe and edit their product offerings themselves.

A major Czech telecom operator has launched an e-shop where it offered its tariffs plus a wide range of mobile phones. The e-shop received information from the central ERP. It quickly became apparent that the e-shop causes a significant slowdown in ERP for its normal users. And also the other way round – the ERP provides information to the e-shop very slowly. The solution was to use WisePorter as a central source of truth about the tariffs and telephones offered for the e-shop (but also for brick-and-mortar stores and call-center). WisePorter downloads new information from the ERP only once, then stores it in a speed-optimized form and provides it to the e-shop and other sales channels. In addition to the description of the products offered, WisePorter also maintains detailed information about the tariffs offered – for example, their (non-)compatibility and technical configuration. This allows WisePorter to translate the customer’s order to internal technology systems within specific setup parameters. WisePorter has added two important features to a functioning e-shop – speed and smartness.